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About Us Page What Makes a Great About Us Page? VideoAbout Us Page: How to Make the Perfect About Us Page
Immediately, the user's eyes are drawn to a header that says, "It's okay to make a mess, experiments can lead to beautiful things.
But next comes the story about the owner, which starts in an unexpected way -- "It's hard to imagine, but at one time Marie was banned from the family kitchen.
So, how will you use copy to really draw readers in? It's amazing what impression you can make on site visitors just by creatively telling your story with words alone.
This branding expert does two things super well on his about page: He takes his work seriously, but doesn't take himself too seriously.
Marketers know there's value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity.
That's a tough balance to get right. Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone.
What's the difference between "average" marketing and lovable marketing? It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice.
When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow.
Where does this fit into a company's "About Us" page? The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming.
But that text alone would have been a bit, well, average. Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand.
And it states the purpose of the products -- to help customers from waking up with the admittedly adorable wrinkly face you see when you visit Bulldog's website.
Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page.
It primes visitors for a story in a way that makes them immediately feel something. That's how you create memorable, lovable marketing. One minute of video is worth 1.
James McQuivey. But what about audio and visual, too, all combined with a really cool story? Well, that's one way to tell your story in an engaging way -- through multimedia.
Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music.
It's not a band -- it's a crew. It's an unconventional concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.
As you scroll down, users are treated to even more interaction with the crew's tracks and music videos.
That makes sense, because it gives visitors an instant sample of Doomtree's product. What's more, the entire "About Us" page is responsive, including the video.
That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop.
Bold Xchange's About Us page starts with a story of the co-founder's initial inspiration for starting the company: "That summer, the two opened up to friends and family about doing what feels right despite obstacles that tell you to do otherwise.
The About Us page continues in story-format and is separated into three sections: "be bold", "stay bold", and "share bold".
Along with a moving origin story, the page has a sleek design, with a red-and-black color scheme and authentic images to support each of the three sections.
What I like best about this About Us page is that it doesn't focus on what the company sells — instead, it uses the space to showcase the company's ultimate mission.
When creating your own About Us page, consider how you might draw visitors in with an inspiring message upfront. Ceros' About Us page is interactive and engaging.
As you scroll, the text slowly moves up the page, with bold — and humorous — statistics, like "4 beers on tap". Additionally, Ceros' uses images of their impressive, unique office space to further personalize the page.
Best of all, Ceros' keeps the text on the page short-and-sweet, with powerful statements like "We exist to unlock creativity". The Culture section further demonstrates Ceros' playful brand voice, with core values like "We wear our chicken suits".
Rarely have I seen a more powerful opening statement than the one Marketive uses in their About Us page: "Got a solid product? We tell your target audience that you exist.
Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is simply fun to scroll through.
Plus, I appreciated Marketive's layout — starting with what they do, moving into which types of industries they help, and ending with the company's earlier milestones.
The interactive milestone calendar at the bottom is especially impressive. It authentically represents some humble beginnings including two unsuccessful startups that inspired present-day Marketive , and features a fun scroll element that highlights various dates throughout the calendar.
Start-to-finish, Sweet Loren's About Us page is playful, engaging, and colorful. The page starts with a second video, and even incorporates cookie dough-scooping gifs.
As you scroll, you'll move through some of Sweet Loren's impressive values, including inclusivity and refusing to compromise.
Best of all, Sweet Loren's yummy products are last on the page, ensuring you're fully primed to purchase only after learning about Sweet Loren's mission and differentiating factor: creating non-GMO, gluten-free, plant-based, and delicious cookie dough.
TalEx has an interesting origin story , in which two women left a major recruiting firm to build their own and ended up landing AOL as a major client of theirs — which was previously their old employers' client.
SkinnyDipped's About Us page features a few sweet, polaroid images of the employees including three of the co-founders as young children , and a moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business.
Their About Us page is well-written and inspiring — for instance, they write, "We decided to start a business … That it would be centered around food was obvious.
For us—family, friends, food and love are all tangled up. I'll admit — there aren't many About Us pages with cuter introductions than that.
The page effectively includes all the information you'd need on the company to make an informed purchasing decision — including how the founder came up with the idea, her personal ties to her vision, the science behind her probiotics, and even an opportunity to find local stores that carry LoveBug probiotics.
Plus, while the products are science-backed, the About Us page doesn't confuse visitors with difficult-to-understand facts: instead, the page is simple, straightforward, and helpful.
Sometimes, simpler is better — as is the case with Brown and Coconut's About Us page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown and Coconut.
Plus, the opening sentence is incredibly relatable and draws the reader in: "After years of suffering from severe acne and frustrated by the lack of effectiveness and further damage they experienced with popular skin care products, Brown and Coconut founders and sisters, Letisha and Zeena Brown embarked on a journey to heal their skin from the inside out.
What I liked best about this About Us page is the simple, no-fuss language they used to describe their business. Plus, rather than ending with a CTA directing visitors to their products, the co-founders instead choose to include a CTA to follow their business on Instagram, promoting a likely more effective, long-term lead generation strategy that starts with brand awareness.
Kuno Creative's About Us page effectively focuses on what makes the company different: its people.
While the first paragraph describes the origin of the digital marketing agency, the majority of the page is taken up by black-and-white shots of all its employees along with descriptions of each member, like a modern day yearbook.
Plus, the page looks sleek and clean, with plenty of white space and large blue lettering to draw attention without overwhelming visitors.
If you're unsure what you want to include in your About Us page, consider taking note of how Kuno Creative focuses on its people , rather than its product, in the About Us page — a great way to humanize your brand.
It's tough to establish one all-encompassing template for your "About Us" page -- there are just so many ways you can go about telling your company story.
But, per the real "About Us" pages we've just highlighted, there are some steps you should keep in mind when getting started.
Here are five steps to writing an "About Us" page based on some of the things that impressed us about the examples above.
Your "About Us" page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front.
What are you here to do? Why should your website visitors care? You might not have a long history of changes and growth your company has endured yet , but it's a nice touch to talk about where you came from in your "About Us" page.
So, isolate the milestones prior your company's founding, and use them to give readers some backstory on your current venture.
Even if you're a young company, there's no shame in admitting your business strategy -- or even personal way of thinking -- has changed since you began.
In fact, in about pages, these evolutions can improve the story you tell to website visitors. About pages are perfect spaces to talk about where you started, how you've grown, and the ideals that have helped your organization mature.
Use these moments to further your company story and show people that you're always ready to change and adapt to the needs of your industry.
Every good company was founded on an idea -- something the current marketplace might not yet offer. What was your idea? Use this "Aha!
What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today? As much as you want as many eyeballs on your "About Us" page as possible, you won't do business with every single one of them.
That's why it's crucial that you identify and mention your core customer. Who should care you exist? Which eyeballs are you here to serve?
As you're explaining who you serve, make it clear what it is you're offering. Too often companies generalize their product or service in the language of their website, making it hard to understand what it is the customer is actually paying for.
The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating. So that you can understand what the company values from a first browse: percent in-house products.
Their certificate for ecologic distinction attests to their commitment to environmental best practices.
With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher. Each member is portrayed with a short description and an almost full-body shot, complete with their social media accounts.
Boasting big, bold elements and sharp colors, this page excels at making a great first impression. The simple act of pushing a key or moving the mouse reveals a key piece of info about the brand.
Because of that, it feels like watching a modern silent movie. The second thing is the way 6tematik introduces us to its team.
Each member is portrayed by a minimalist caricature that is defined by one obvious trait. Some have long pink hair, others a bushy beard or big glasses.
Made by artists for artists, Bigcartel is an online platform that makes it easy to build and manage an online store. The simple yet impactful mission statement and the candid employee photographs make this About page refreshingly different.
Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building In some cases, that might be you or your founding team.
In others, you might treat your business as its own character with a distinct story. Either way, stories are all about representing change —starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.
Hit these points and you should have the structure for a story not necessarily the copy you'll use that you can incorporate into your About Us page narrative.
However, a story is just the start. If transparency might strengthen your brand, your About Us page is a good opportunity to summarize your supply chain, how your business works, and relate that back to the mission that drives you.
This is often accomplished with an illustration that presents your business model in an easy-to-digest manner, like this one used by Taaluma Totes that explains how they source materials for their products and how donations help support the country of origin.
Source: Taaluma Totes. There are a variety of ways to integrate social proof into your About Us page, from embedding Instagram galleries of customer content to featuring the logos of publications that have covered you to highlighting a quote you lifted from a customer review.
Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story.
Source: Cotopaxi. Consider the stats you can use to make a point about your company mission or quantify your impact as a business to include on your About Us page.
Source: Merit. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business.
Even if you only highlight the founders, your About Us page can be a chance to build your personal brand and share how your story and experience makes you and your company a good fit to serve your market.
Source: Death Wish Coffee. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design.
At the very least, you can include high quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business.
Source: MVMT. The following are examples of different ways you can tackle your About Us page design. Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types.Assigning file names to Web pages for example, naming Bosnien Vs Griechenland About Us page aboutus. I have put together a draft about the layout of the page. Client was looking for a simple and clean look and here it is! Über uns"-Seite bei PSN. When creating a website, the About Us page is one of the first supporting pages you'll likely design for your website, regardless of the industry you're in. They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Telling a story on your About Us page is a great way to build trust with your potential customer. This About Us page from Alfred takes the latter approach by keeping their margins wide and open, making for a clean, minimal and relaxing page design. This design also happens to centrally align its type, something which is usually considered a bit of a rule breaker, but in this case, with this small amount of type and clean design, it works perfectly. This "about us page" starts with an introduction, showcases a few samples of their work and colorful cartoons of their team, then concludes with a call-to-action and contact form. There are no frills or fuss, just a simple, creative representation of the team's culture and skill set. Your About Us page is one of the most important pages on your website. An About Us page is your chance to tell the world: Who you are. What matters to you. What you do. How you do it. Übersetzung im Kontext von „About Us page“ in Englisch-Deutsch von Reverso Context: If you would like to find out more please visit the About Us page and be. Übersetzung im Kontext von „About Us page and“ in Englisch-Deutsch von Reverso Context: If you would like to find out more please visit the About Us page. Fully Custom Team Profiles. Add custom products or team profiles with photos, text, and social links to your About Us page. We are a web design and development company, provides free website templates and tools. Learn more about our company and philosopy. Bullets are a great way to convey a lot of information without overwhelming the reader. It all starts with the "About Us" page. Has Spielhalle Englisch business been around for more than Spielhalle NГјrnberg few years? It could also be a cultural thing.